I concluded a few weeks that I wanted to restart writing on a number of topics, digital transformation, travel experiences (last time I was blogging was when we travelled to the world cup in 2014) and customer experiences.

I have spent some time reviewing some of the key platforms and finally settled on WordPress.  Blogger, does not have a native mobile application (which in my book that does not fly) and with tumblr I just felt a little out our touch (too much content started flowing too fast).

Also one of the key discussions was around named or anonymous (I believe this goes back to a generational thing… ) but I decided to sign it under my name and see how it goes.

For the moment, the key topics I will most likely write about are ecommerce and marketing, consumer experiences, travel experiences.

Thanks for tuning in.

Alejandro Abruch